Re—brand for
HERBIE
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Strategy
Identification of Brand Weaknesses, Identification of Brand Strengths, Social Media Strategy, Web Application
Rebrand
Logo + Voice & Tone, Brand Guide, Website
Brand Expansion
Iconography, Brand Photography, Templates
Application
Email Marketing, Social Media Design, Packaging Concepts
Photography
Displaying the New Brand w/ Custom Packaging
New Logo System & Design
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New Logo System & Design ╾
Inner — look
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Herbie wanted a clean new look that engaged their target audience. Previously their brand voice and branding was not speaking in a manner that embodied the community or ethos of the brand.
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1 We assessed the brand and reseaerched their competitors/potential partners
2 We created a brand entity and sub-divisions that spoke to the growth and community aspect of the brand
Packaging
Using our new design elements as well as brand photography & physical mocks.
The Sprout Flight
We used the idea of a whiskey flight - turned nutritious to match our client’s new voice and tone. The flights were designed for customers re-upping on seeds inline with an upsell strategy.
Iconography + Illustration
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Iconography + Illustration ╾
Icons & Stickers
Website Layout // Brand Application
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Website Layout // Brand Application →
Brand Photography
Our Stylized Original Imagery
Mixed w/ Imagery Sourcing & Stylized Collateral Pieces
