Re—brand for
Hooky Wellness
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Rebrand
Logo + Voice & Tone, Website Design, Brand Collateral
Crowdfunding Campaign
Graphics, Concept Design for Funding Tiers
Brand Application
Social Media, Packaging, Campaign Graphics
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About the Brand.
Hooky Wellness is a brand centered around mental health in the workforce. The focus point of the brand is to identify and treat burnout while also teaching about ways to avoid it.
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The Goal.
The Hooky Wellness founder wished to re-brand and create graphics that spoke to the brand’s core audience while remaining inviting.
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Our Plan.
We chose an upscale simplistic approach to relate to the brand’s main audience. We played with form and function to keep the playfulness of the concept behind the brand name…” playing hooky.”
We used the new Brand Elements we created to present a responsive web experience.
We merged playful elements and motion in unexpected areas of the website to evoke the feeling of a release from burnout through play. We designed a way for Hooky to leave the corporate look and become a happy space to land on the internet that didn’t feel like another virtual work hub.
Crowdfunding Graphics
