Raleigh City Farms is a nonprofit urban farm dedicated to growing the next generation of farmers + connecting locals to homegrown food.

Raleigh City Farms wanted to brand their Annual Harvest Dinner whilst keeping the look and feel integrated with their overall Farm branding.

The team also wanted to create visuals and graphics that drove more ticket sales and engaged their audience.

Each Harvest Dinner had a new theme. We worked with RCF for 3 of their annual dinners and decided to make one Harvest Dinner logo for use throughout each new theme. The showcased theme was “A Night in Paris.” We used elements from our primary logo to create a French Toile Pattern throughout the event’s branding this year.

The New Annual Primary Logo

RCF uses produce from the Urban Farm each year to give to the chosen chef. We decided to make the annual logo merge into a heart cultivated from illustrations of some of the harvested produce each year. There is so much heart in the community coming together and growing the food all throughout the year and then sitting together to donate and commune — we wanted the brand to tell this story.

We also ran a social media campaign that aided in the event selling out two weeks before the first time — attendees raised 40k by the end of the night.